PARALLELI
Brand Identity
When visual identity works through subtraction, allowing its content to speak for itself
Project:
Brand Identity and visual installation for Paralleli - a cycle on conferences by Fondazione InArch
Typology:
Brand Identity
Client:
Fondazione InArch
Year:
Feb 2026
Team:
morephōs (Leonardo Properzi, Eugenio Chironna)
About:
The project develops the visual identity for Paralleli, a lecture series dedicated to presenting the winning projects of the IN/ARCHITETTURA Award Piemonte and Valle d’Aosta 2023. The graphic system accompanied five events hosted at the Circolo del Design in Turin, taking shape through printed posters and digital content for IN/ARCH’s and participating designers’ social media channels. The project expanded into the creation of an immersive public presentation space at Gallerie d’Italia – Turin, strengthening the relationship between visual communication, architecture, and exhibition design.
